ViewSpot Studio
Centrally manage & update
on-device content
ViewSpot® is a customer engagement platform that transforms devices into intelligent brand ambassadors. By blending interactive storytelling with real-time behavioral analytics, ViewSpot captures shopper attention and maps the entire digital journey. From the first touch to the final decision. It doesn’t just show products; it quantifies engagement through metrics and provides the actionable intelligence needed to optimize your sales and marketing strategies.
ViewSpot Studio: self-service design platform
Put the power of a full-scale creative agency in your marketing team’s hands with an intuitive, zero-code design studio.
- Easily create and manage content in-house
Deploying ViewSpot’s retail display management solution allows your business to:
- Transform passive floor models into interactive sales engines by turning a device’s screen into a dynamic marketing portal. ViewSpot ensures that even when a salesperson isn’t available, the product is actively “selling” itself through ViewSpot’s engaging content and real-time feature highlights.
- Manage all content displayed on device screens
- Create a consistent, on-brand experience for all customers
- Ensure local staff’s compliance with merchandising and planograms
- Overcome the challenges of in-store staff turnover and training
- Studio allows for instant, region-specific digital pricing updates that are compliant and synchronized across your entire footprint.
Content management control
Provide targeted information to the right people and deliver faster, smarter results.
Design made easy
Quickly customize and design on-device content with drag & drop functionality and pre-loaded templates, then push updates to in-store demo devices in real-time
Dynamic digital pricing
Ensure pricing compliance through dynamic digital price tags, eliminating the lag time and human error associated with printed labels, and launching store/region-specific pricing promotions
Takeover moments
Create storewide promotional events and captivate consumers with an engaging experience
Attract loop
Attract customers to view devices with ViewSpot’s Attract Loop where the demo loop plays on repeat until a customer interacts with the device
Safe and secure experience
Automatic device refresh to remove pictures, browsing history, SMS, and more
Data analytics
ViewSpot’s data analytics differentiate it from other content management solutions.
• Dwell Time & Interaction Metrics: ViewSpot tracks how long a device is interacted with, which apps are opened, and which features (camera, screen quality, etc.) the customer explores most.
• Face Detect: Quantify exactly how many shoppers stop at a display and capture the precise “Look-to-Lead” ratio by tracking visual engagement before a single touch occurs.