Meet
Our Team

CHRISTOPHER MARSZALEK
PRESIDENT

Chris has served the retail security industry for over 30 years in various roles. Over the last 20 years as president of Sennco, he has been the visionary committed to implementing change within the retail industry. Chris is listed as inventor or co-inventor on over 15 patents. He has helped implement thousands of custom solutions to retailers and OEM’s over his tenure.

Chris’s passion is for the Sennco team to be an extension of those they serve.

BRIAN PEACOCK
VICE PRESIDENT OF GLOBAL INNOVATION

Brian is an accomplished leader and forward thinking innovator with over 23 years of progressive experience in Loss Prevention, Asset Protection and Physical Security. Prior to Sennco Solutions Brian was Director, Asset Protection – US Operations for Rent-A-Center. Brian has been one of the creative leaders for some of the most groundbreaking security technology to equip retailers.

DAVID HEFLING
VICE PRESIDENT OF OPERATIONS

David has over 13 years of experience in ensuring the development of cost-effective and inventive operations. During his time, he has overseen both domestic and international projects for several companies and various products, in both retail and automotive industries. In David’s most recent role, as the Vice President of Operations, he is responsible for the effective execution of Sennco’s company goals incorporating manufacturing, engineering, supply chain, culture, and accounting.

Prior to the role at Sennco Solutions, David held various positions with an exceptional background in supply chain, manufacturing, and operations. During his time in college, he was also dedicated to the discipline of sports and majored in Business Management with emphasis in Entrepreneurship, which developed his expertise in strategy, structure, and process.

DALE LIFF
DIRECTOR OF ENGINEERING

Dale has 30+ years of product innovation and 20+ years technical leadership. He has experience developing and commercializing electronic, mechanical, and electromechanical solutions for companies from small businesses to fortune 100 enterprises in major industry segments. Some of those include aerospace, military, automotive, consumer, commercial, industrial, and retail. Dale has assembled and led engineering teams with electrical, mechanical, software, and quality engineers and technicians.

Dale holds a BS in Aerospace Engineering Technology and an MS in Electrical Engineering Technology. He is also the co-author on several technical publications and co-inventor on 15 awarded patents.

DAN HORVATH
SENIOR SALES ENGINEER

As Sennco’s very first team member, Dan has been engineering retail security solutions for all 20 years of Sennco’s existence. His expertise is engineering innovation, specializing in customer problem solving. Listening to the customer’s unique requirements and exceeding their expectations is where Dan thrives. His experience in the industry allows him to design and prototype solutions rapidly, which allows Sennco to deliver solutions in very tight timelines. Dan’s wealth of industry knowledge, design expertise, and nimble strategies make Dan a valuable asset to Sennco and Sennco’s customers.

DAVE MLSNA
SALES LEADER

Dave joined Sennco as Sales Manager in October of 2020 and brings over 3 decades of experience in team leadership, sales and account management.  His experience across the Customer Lifecycle, pre-sales to post-sales, drives positive business outcomes for his team and Customers.

Dave’s most recent role was leadership of the Central Region Customer Success team for a global B2B data and analytics provider.  Through applying his core principles of success—Relentless Curiosity, Data-Inspired and Inherent Generosity—with his servant leadership style, Dave is able to create high-performing teams who consistently meet and exceed Customer expectations.

CAMERON ROBERTS
BUSINESS DEVELOPMENT MANAGER

Cameron has over 8 years of Business Development & Finance experience. He graduated from Palm Beach Atlantic University with a degree in Finance as well as captaining the Men’s Soccer team.

In his role at Sennco, Cameron is responsible for exceeding revenue and profit goals by expanding Sennco’s market share domestically and in international markets. With a focus on international growth, Sennco has seen an increase of 300% in international revenue dealing with some of the largest retailers & OEM’s around the globe.

ALEXANDRA ROBERTS
BUSINESS DEVELOPMENT MANAGER

Alexandra has served Sennco’s key customers for the past four years. Alexandra is passionate about being a valuable resource to her customers by building a genuine relationship and providing creative solutions to complex challenges. Alex has an eye for detail and a commitment to excellence which is displayed in the major projects her customers have deployed.

Prior to her time at Sennco, Alex graduated from Palm Beach Atlantic University with a bachelor’s degree in Business Administration & Communications. She led Palm Beach Atlantic University’s Volleyball team to the NCAA Division II National Championship as a captain in 2015. Her leadership qualities and team-player mentality deems her a valuable asset to the Sennco team.

RAYMOND ‘RAY’ DEVITO
SALES AND OPERATIONS MANAGER | BricTECH

Ray has been in the wireless retail industry for over 23 years. Ray started his journey in retail sales for Bell South Mobility and then transitioned to the B2B channel handling large corporate and government accounts. From there, Ray became an Owner/Operator and learned the details of operation of wireless retail for 13 years. After 13 years, Ray moved on and focused on operational development and its impacts on a store’s bottom line as a Field Operations Manager. In this role, Ray developed a training program to groom location Managers. Ray ended up working at the largest AT&T dealer in the capacity of an Asset Protection Regional Manager before coming to Sennco.

MADELINE BAUMERT
PROJECT COORDINATOR

In her 5 years at Sennco, Madeline has added value in various roles and various departments. She recently found her niche as a Project Coordinator, where she anticipates customers’ needs and provides the best customer experience – not only for direct customers but also for the end-users of our products.

Madeline has overseen rollouts and program execution in some of the nation’s largest retailers. Madeline understands that Sennco’s products are only as good as the instore implementation and execution. She thrives when working with retailers, and brainstorming how she can provide their customers with the best experience, while also keeping their store employees and products safe. At the end of the day, helping people is Madeline’s passion.

RYAN G’FELLERS
PROJECT COORDINATOR

To Ryan, the Project Coordinator role is all about keeping the team informed and following through on execution. At Sennco, Ryan works with customers as well as every facet of the Sennco team to coordinate everything from new product rollouts to recurring orders.

Prior to his time as a Project Coordinator, he worked in multiple roles at Sennco starting in Inventory moving to Shipping, and then to Engineering. The gained experience from each of these roles has allowed Ryan to fully understand what the Sennco team is capable of; allowing him to better address the needs of our customers.