As a wireless retailer, you want your customers to have an exceptional experience when entering your showroom. The goal is maximizing their experience fostering a comfortable purchasing environment. A user-friendly and unforgettable experience. You also want your customers to be advocates for your store. You want them to rave about the customer service and quality of products in your store to others. If you can’t deliver a shopping experience that is convenient, welcoming, and easy to navigate, visitors will be off to another store.
So how do you create that ideal customer experience? How can this be done while encouraging social distancing? What does this look like? It is a challenge when you are trying to do all of these things simultaneously.
Smartphones and other digital products are high ticket items that could easily be carried out of the store if you didn’t use some type of physical tether to prevent shoplifters from taking them. A physical cord or tether works great for preventing theft, but tethered phones do not allow customers much movement to comparison shop and certainly does not allow customers to safely social distance when necessary.
In an ideal world, high-value merchandise would be protected while at the same time, allow for an enhanced customer experience that would make it easy for customers to comparison shop while social distancing in the age of COVID. All this would happen without added staff or high costs. But is that even possible in today’s world?
If you can’t deliver a shopping experience that is convenient, welcoming, and easy to navigate, visitors will be off to another store…
Your Customers Deserve A Better Shopping Experience
Worldwide sales of smartphones to end-users are on track to reach 1.57 billion units in 2020, according to Gartner, Inc. With the smartphone market on the rise, it is important you are providing the ultimate shopping experience for your customers.
When our Genesis Wireless Security System with BricTECH is installed on demo phones, it gives customers the ability to explore a phone’s features and capabilities without the physical tether. They can comparison shop and social distance when the need arises.
All merchandise remains accessible to purchase without store associate assistance. So, less wait time for customers and more sales for the store.
Non-Tethered Protection Against Theft
Are you wondering how all this works and how it protects your merchandise?
When a customer crosses the boundary you have set, the phone emits a warning chirp. If the device exceeds the permitted policy beyond the boundary the device locks with BricTECH® and renders the device useless. They can no longer compare features or use the phone. An audible alarm goes off to alert store personnel and other shoppers. When the customer returns within the set boundaries, the alarm turns off, and phone function returns. The system is key-less and self-healing, meaning it does not require an associate to reset the device or system after an alarm. The strength and dependability of the system comes from similar technology found in the key fob of your car.
While some store owners prefer to provide six-foot boundaries for the devices, others have seen improved customer engagement leading to increased sales by expanding the boundaries. The solution is flexible to accommodate both approaches. The Genesis Wireless Security System is customizable for your individual store needs.
An Enhanced Shopping Experience While Social Distancing and Providing Device Protection
Customers can truly experience the phones as intended. Compare models, size, weight, screens, cameras, and operating systems, all the while encouraging social distancing and protecting your equipment without any interruption to the sales process. You appear to be the hero as you allow more phone functionality and model comparisons, as well as social distancing. You really create an unforgettable, unique and memorable phone buying experience for your customers that will be the talk of the town!
We know one size does not fit all, so we made the Genesis Wireless Security System with BricTECH fully customizable and easy to install and use. The various alarms and the phone locking deter shoplifters and provide alerts to your store staff, putting management in control. Your sales associates can focus on the customer’s questions and serve them to make sales instead of fumbling with security tethers and keys.
Distance Yourself From The Competition
It will be easy for you to see a quick return on your investment when store traffic increases, customer satisfaction skyrockets, you see an increase in sales, and shoplifting all but disappears.
While some store owners prefer to provide six-foot boundaries for the devices, others have seen improved customer engagement leading to increased sales by expanding the boundaries.
If you are looking for an easy and affordable theft reduction option, contact us as Sennco Solutions.