Paul Romanowski June 27, 2016 No Comments

Sennco Solutions New Genesis Wireless Point of Sale Security Alarm System

Sennco Solutions New Genesis Wireless Point of Sale Security Alarm System is the First and Only Wireless Security System with Data Analytics.

Sennco Solutions New Genesis Wireless Point of Sale Security Alarms with Data Analytics Obsoletes all other Point of Sale alarms.

Plainfield, Illinois – Sennco Solutions announces today the introduction of the First and Only Wireless Point of Sale Security Alarm with Data Analytics.

Sennco Solutions (www.sennco.com) offers breakthrough technology that will change the way retailers and OEM’s do business. The wireless technology for security is only a small part in the new product line. Analytics, which is the future in so many industries, is a unique and distinct competitive advantage that will revolutionize the entire industry.

The Genesis Wireless System is the ideal solution for experience driven retail environments. The Genesis system was designed so that customers can truly experience products freely without the limitation of security measures. Customers can hold the product in their hands, fit phones in their pocket, and even walk to another display for product to product comparisons. While empowering customers with the perfect retail experience, merchants can collect time and date stamped analytics showing the daily interactions per product with the Genesis Data Analytics.

The Genesis Wireless system uses a patented proximity detection technique based on using multiple wireless frequencies and antennas to measure the distance from the display to the security devices in any direction and any orientation. Walls, floors, people, shelves and other objects in the environment will not affect accuracy.

About Sennco Solutions

Founded in 2000, Sennco Solutions, Inc. has become leader in customized retail security solutions in North America. Sennco Solutions offers a broad range of unique consumer electronic security products to fit the needs of retailers and fixture houses. Because of superb customer service, product knowledge and competitive pricing, Sennco Solutions Inc. has established strong relationships with major retailers and industry leaders in today’s market. Sennco Solutions’ business partners appreciate our company commitment to integrity, character and service. Corporate office is located in Plainfield, IL, is a Global company and all Sennco Solutions products are manufactured in the USA.

For additional information, please visit www.sennco.com or contact Ron Lazarus – President rlazarus@sennco.com Phone 866-736-6261 Ext. 110

Coming to America…Again!

Made_in_usa

According to Retail Dive

  • Wal-Mart promised to purchase $250 billion in American-made products by 2023…said to create 1 million U.S. jobs over time.
  • Two thirds of the goods in its domestic stores are already made, sourced, assembled, or grown in the America.
  • 8 out of 10 Americans through, Consumer Reports, would rather buy American-made goods than imports.
  • More than 60% said they would pay more for U.S. made goods.

“Made in USA is about knowing the people behind the product…It’s a lifestyle; it’s being part of a bigger cause.”

http://www.retaildive.com/news/made-in-the-usa-sells-again/400685/

 

Paul Romanowski February 26, 2015 No Comments

From Tablet to Table: TGI Friday’s Has Big, High-Tech Plans in Store

Sennco Tablet Kiosks 2Thank God It’s… the Future? 

Following a growing trend among chain restaurants, TGI Friday’s recently announced its plan to incorporate tablet-based ordering systems at select locations across the country. This exciting decision was made after a successful, smaller-scale test drive with tablets in Minnesota and Texas-based TGI Friday’s locations. The company will purchase more than 2,000 Dell Venue 8 Windows tablets to distribute nationwide, with the intention of enhancing customer engagement by reducing wait time and increasing convenience. 

During TGI Friday’s initial pilot test of tablets in the restaurant, the casual dining chain saw an increase in both the average per-person order and tips—attributed largely to higher sales of premium alcohol. The company also saw decreases in staff turnover.

Tablet usage in restaurants has exploded in the last year, cropping up in casual sit-down chains like Applebee’s and Chili’s to fast food favorites like McDonald’s and Hardee’s. One major difference, however, is that Friday’s tablets are server-operated only, rather than tabletop. Tripp Sessions, TGI Friday’s vice president and CIO, explained, “This strategy allows guests to continue to interact with our outstanding servers, which we believe is all part of the Friday’s experience.” 

Whether tabletop or server-operated, tablets have the added advantage of security in an increasingly vulnerable environment. The device uses Oracle’s MICROS Restaurant Enterprise Solution (RES) 5.4. With tablets, credit and debit cards never have to leave the customer’s sight, providing added safety as well as peace of mind.

With this new tablet system following the restaurant’s famous mistletoe drone campaign from December 2014, there’s no telling what new, futuristic solutions Friday’s will introduce next.

Take your customer experience and service into the future with Sennco’s Tablet Kiosk Solutions. 

Tablet Kiosk Solutions

 

Paul Romanowski February 24, 2015 No Comments

NRF Expo 2015: The Personalization of Retail

From self-order tablet kiosks at Hardee’s to smart changing rooms at Rebecca Minkoff’s new stores, technology is rapidly transforming retail as we know it. Although these innovations have been met with overwhelming praise from retailers and consumers alike, a few industry leaders have expressed concern about maintaining the personalization effect achieved through less tech-driven methods. At the National Retail Federation’s 2015 Big Show conference in New York, experts presented several solutions to this potential conflict.

IBM says mobile is the answer

New research from the tech giant revealed surprising stats:

  • 46% of consumers want sales associates to use connected devices to deliver to them a personalized experience.
  • 41% of consumers said it was important that retailers offer personalized promotions based on their purchase history or preferences.
  • 48% of shoppers value initiating a personalized communication with a retailer when online; 44% expected on-demand.

Lance Tyson, senior retail consultant for IBM Global Business Services, told brandchannel that sales associates must be re-empowered as sellers to gain the full trust of the consumer and reap the potential benefits of implementing connected devices. Tyson further suggested prioritizing the management of cost and allocation, giving the consumer maximum inventory control through more frequent and precise measuring of preferences.

Personalization in action

The NRF expo not only offered advice on improving personalization in retail for the future, but also highlighted a few strategies that have already been proven successful.

  • Kohl’s is currently using location-awareness technology to achieve a more personalized shopping experience, particularly attending to the habits and preferences of its most loyal customers.

The upscale retailer Mitchell’s is using technology as the means rather than the ends, introducing an e-commerce engine that allows shoppers to interact with their personal stylists in real time.

See Sennco’s line of Tablet Kiosk Solutions, designed for any retail environment and be personalized for your ideal experience.

Tablet Kiosk Solutions

 

Paul Romanowski December 15, 2014 No Comments

The War Over Apple Pay

Apple-Pay-Image

There has been a lot of hype surrounding Apple’s new Apple Pay system, with most big-name retailers eagerly adopting its mobile payment platform. However, a few giants in retail—like Wal-Mart and CVS— are resisting the digital diaspora for a variety of reasons, creating tension in the marketplace that is only increasingly exacerbated as the holidays inch closer. But before you take sides, consider the concerns on both ends.

Customer Data

Whenever you swipe your card, your information is stored in the company’s financial records, which are used for analytical purposes on multiple levels—including monitoring sales during a particular time frame and tracking purchasing habits for marketing purposes. One of the complaints against Apple Pay is that it gives Apple sole ownership over valuable consumer data. The biggest alternative payment system, “CurrentC,” would enable companies to keep this data and use this information unhindered.

Security

Although it had relatively minor consequences, CurrentC was hacked in late October, which exposed several user email addresses as a result. Although Apple Pay generally has good reviews from security experts, it has also been criticized for the security costs that come with its decision to heavily trust third-party app developers. Like all security systems, neither is entirely foolproof, so a cost-benefit analysis is essential.

Cost

Unlike Apple Pay, CurrentC allows retailers to cut out interchange fees, which are fees that credit card companies impose on retailers when a shopper makes a purchase. Although this might appeal to retailers, it doesn’t offer a clear benefit to customers. However, since Apple Pay is currently only accessible from the new iPhone 6, it could potentially have an indirect cost disincentive.

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Paul Romanowski December 2, 2014 No Comments

Top 3 Things You Need to Know About Consumer Shopping This Holiday Season

Shopper Gifts

Although retailers can count on a general increase in sales over the holiday season, the nuances of consumer shopping habits can offer useful insights for retailers. Consider the following three most important statistics from recent studies and surveys, with action-guiding retail takeaways.

  1. Mobile use is up

According to research from Google and Ipsos MediaCT, 52 percent of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays. This includes actually making the purchase online as well as using mobile devices in-store to compare prices and read reviews.

Takeaway: Now is the time to optimize your mobile presence with user-friendly purchasing platforms and improved customer service, particularly via social media.

  1. Longer store hours are the norm

Black Friday isn’t quite so literal anymore, as major retailers like Walmart, Kmart, Target, and Macy’s all plan to start their seasonal sales as early as Thanksgiving Day. Though there’s been some pushback against this controversial choice, retailers state that their decision is in response to last year’s high consumer demand.

Takeaway: Although staying open longer hours would improve your store’s competitive standing, another strategy retailers are using is beginning sales even earlier.

  1. New payment methods emerge

New payment apps like Apple Pay and Google Wallet are starting to gain popularity among shoppers, and are accepted by some of the most prominent retailers in the country. Still, a recent Bankrate.com survey found that 38 percent of in-store shoppers plan on paying with good old-fashioned cash, while 34 percent will use debit cards and 24 percent credit cards. Among millennials, only 11 percent planned on using credit cards.

Takeaway: Accommodating payment apps should be on the horizon for retailers, but you can rest assured that consumers this year overwhelmingly prefer more traditional methods.

Remember that since crime increases over the holiday season, you’ll want to update your security system as you make changes to ensure a safe and profitable shopping experience for you and your customers.

Update Security

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